The View From Here: The Letter to the In-Between

I’m sitting on my living room floor, surrounded by paper, my laptop balanced on my knees as I debate whether to finish a deck for an upcoming presentation or start...
Matthew D. Celestial

The Bay's Collapse: A Crisis for Canadian Beauty Brands

As The Bay teeters on collapse, it’s not just nostalgia we’re losing, it’s another lost national platform for Canadian beauty brands to be seen, sold and celebrated. In a market dominated by global giants, local skincare companies are being pushed out of their own shelves. This piece calls for bold support, industry reform and a future where “Made in Canada” means something in beauty.

Matthew D. Celestial