Immersive Skincare Experiences

MORE THAN A PRODUCT.

Skincare is only the beginning. We believe healing doesn't just happen on the surface but also occurs when you slow down, reconnect and let yourself feel again. This is why we've created immersive skincare experiences: a layered system of tools, media and rituals that turn everyday skincare into a moment of emotional and physical restoration. 

WHAT IS AN IMMERSIVE SKINCARE EXPERIENCE?

It’s the fusion of our efficacious products, tools from technology and the goal to be present in our lives. From audio meditations to guided rituals, playlists, scent journeys and sensory guides, everything we make is crafted to help you slow down and come back to yourself. At the end of the day, our experiences are designed to:

  • Support your nervous system

  • Activate your senses

  • Make space for stillness, energy and sleep

  • Help you feel better, not just look better

CURRENT & FUTURE IMMERSIVE FORMATS: 

Here’s how we’re reshaping the skincare experience, one layer at a time:

AUDIO JOURNEYS

  • Produced by our founder, Matthew Celestial, our guided voice meditations are designed to be synced with your skincare steps, including pre- and post-care practices. Every audio journey is designed with mood-based options, different experiential storytelling and tied to monthly themes. these become available through a QR code activated when you receive your products and via our digital library. 

AUGMENTED REALITY (AR) RITUALS 

  • Launching in the summer, we will be incorporating augmented reality and digital experiences to enhance and gamify the wellness process. The goal is to help people be inspired and to find a routine that works for them. Our AR experiences will always offer grounding exercises that can be used in real-time. 

SOUNDSCAPES & PLAYLISTS 

  • We believe in capturing the entirety of all our senses. As such, we curate and produce soundscapes and well-intentioned playlists to help create your own wellness centre or spa at home. Sensory-driven, cinematic and paced for each month's theme.

MEDITATIONS & BREATHWORK ROUTINES

  • We're going deeper with finding ways to open up spaces for skincare-specific breath guides, written prompts for reflection as part of your skincare routines, and opportunities to take moments to pause when mud masking—the origins of Matte Equation. 

LIVE & DIGITAL WORKSHOPS

  • Building a positive community is one of Matte Equation's key priorities. To supplement the skincare experience, we offer both live and digital workshops that help with re-setting, finding inspiration through wellness speakers and practitioners, including IRL pop-ups and retreat-style activations. 

INTERACTIVE SKINCARE GUIDES

  • Every month is accompanied with a wellness concern and inspirational storytelling through interactive skincare guides that blends product info, emotional support, reflection prompts and rituals. 

TECH-SUPPORTED APP INTEGRATION

  • Constantly looking at ways to integrate technology into our lives, we're developing a tech-supported app that pairs products with immersive content. It also provides people with personalized audio experiences, progress jounraling and daily reflections. 

SKINCARE x PSYCHOLOGY FEATURES 

  • We love doing research and exploring wellness hot topics and trying to bridge research-based insights into psychosomatic skincare. This includes getting hot tips and strategies from therapists, sleep experts and somatic healers on how to combat it all when stress, trauma and emotional fatigue shows up on the skin.

PODCASTS & GUIDED REFLECTIONS 

  • We love creating content to enhance your skincare experience from short "skincare podcast" episodes to accompany you while cleansing or masking and all the way through to sound-rich storytelling series that foster stillness, partnering with wellness thought leaders.

CAMPAIGN-BASED EXPERIENCES 

Each month, our seasonal campaign brings new immersive offerings that tackle skincare concerns. We combine everything together to help us bring a little joy and intention into our daily lives. 

WHY WE DO THIS.

Because your skincare routine is a rare moment of pause. We want to help you make the most of it, not just with what you use, but how you feel while using it. Immersive skincare is a bridge. A chance to breathe, reflect, soften, and start again.